131112
Sales and Marketing Manager
Plans, organises, directs, controls and coordinates the sales and marketing activities within an organisation. ICT Business Development Managers are excluded from this occupation. ICT Business Development Managers are included in Unit Group 2252 ICT Sales Professionals, in Occupation 225212 ICT Business Development Manager.
Relevant occupation lists
STSOL — Short-term Skilled Occupation List This list is relevant to certain nominated and other skilled visa pathways, including the 190 and state-nominated 491 under the applicable rules. It does not provide access to the points-tested 189. “Short-term” is the list’s name and does not mean every visa using it is temporary.
CSOL — Core Skills Occupation List Introduced on 7 December 2024, the CSOL is used for the Core Skills stream of the Skills in Demand visa, subclass 482, and the Direct Entry stream of the Employer Nomination Scheme visa, subclass 186. Check the stream-specific requirements and any restrictions on the proposed position.
Visa pathways listed for this occupation
Select a visa to read the fuller explanation on this website, including the requirements you need to consider alongside the occupation listing.
Recorded subclass 189 invitation round
–The recorded subclass 189 results for 4 June 2026 do not show an invitation for this occupation.
The lowest invited score describes what happened in one round. It can change with the occupations selected, places available and candidates waiting, so it is not a fixed score to aim for. Where candidates have the same points, invitation order uses the EOI’s date of effect, broadly the time it reached that score. Check the tie-break information alongside the points result.
States and territories select candidates for the subclass 190 and state-nominated subclass 491 pathways through their own programmes. There is no single national invitation cut-off for those pathways, so look at the relevant jurisdiction’s criteria and published selection information.
Restrictions on eligible positions
A caveat limits the circumstances in which a position can be nominated under a particular visa stream. It may relate to the duties, business or other features of the job. If a restriction excludes the proposed position, the occupation’s presence on the list does not make that position eligible; read the full wording and any exceptions.
- 482 - Skills in Demand (subclass 482) - Core Skills stream
the position is in a business that has an annual turnover of less than AUD1,000,000 and if the nominee is to be transferred to fill the position—the transfer is not an intra‑corporate transfer to which an international trade obligation applies.
- 186 - Employer Nomination Scheme visa (subclass 186) - Direct Entry Pathway
the position is in a business that has an annual turnover of less than AUD1,000,000 and if the nominee is to be transferred to fill the position—the transfer is not an intra‑corporate transfer to which an international trade obligation applies.
Skills assessing authority
Where your visa requires a skills assessment, check the designated authority, the assessment pathway and when the result must be available. The authority sets its own criteria for qualifications, experience and evidence; a positive assessment does not by itself establish that every visa requirement is met.
- IMLInstitute of Managers and Leaders Nationalhttps://managersandleaders.com.au/
ANZSCO
The material below reproduces the Australian Bureau of Statistics ANZSCO entry. Read it as the occupation’s classification description, alongside the current visa and assessment requirements.
Occupation description
Plans, organises, directs, controls and coordinates the sales and marketing activities within an organisation. ICT Business Development Managers are excluded from this occupation. ICT Business Development Managers are included in Unit Group 2252 ICT Sales Professionals, in Occupation 225212 ICT Business Development Manager.
Specialisations
ANZSCO skill level 1
Skill level 1 ANZSCO broadly places these occupations at bachelor’s degree level or above. At least five years of relevant experience may substitute for the formal qualification in the classification, and some occupations require additional experience or training. This does not automatically replace the qualification requirements of a skills assessment or visa.
In Australia and New Zealand: Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
Typical tasks
- directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation's sales and customer loyalty
- directing the development and implementation of strategies to promote an organisation's goods and services to as many people as possible
- directing the development and implementation of strategies to generate increased consumption of an organisation's goods and services through the creation and reinforcement of 'brand image' or 'brand loyalty'
- directing the development and implementation of strategies to build and maintain an organisation's image and reputation with its customers, investors and the wider public
1311 Advertising, Public Relations and Sales Managers
Advertising, Public Relations and Sales Managers plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.
ANZSCO classification hierarchy
- 1Managers
- 13Specialist Managers
- 131Advertising, Public Relations and Sales Managers
- 1311Advertising, Public Relations and Sales Managers
- 131112Sales and Marketing Manager
Other occupations in this unit group
Unsure whether this occupation fits your work?
Choosing an occupation involves more than finding a familiar job title. I can review your duties, qualifications and visa history with you, explain which occupation your evidence may support and identify any gaps before you apply for a skills assessment. That discussion can also help you understand how the occupation choice affects the visa options you are considering.
Book a consultationSources: the Department of Home Affairs for occupation lists, visa links, restrictions and assessing authorities; the Australian Bureau of Statistics for ANZSCO descriptions, tasks, skill levels, alternative titles and specialisations. The directory uses ANZSCO 2022 and, where relevant to the visa framework, ANZSCO 2013. Refer to the original entries for current requirements, attribution and reuse terms.
Home Affairs skilled occupation list · ABS occupation classification entry
Estimate your skilled migration points — Check the points categories for visas 189, 190 and 491
Next step
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